The Swag

2300 Swag Road , Waynesville, NC 28785 USA (Show map) Diamond Collection

Professionally Inspected & Certified Diamond Collection


The Swag is an intimate hideaway that invites you to discover the wonders of nature just steps from your room. The Swag is where our favorite amenity, nature, meets the luxury resort. Great Smoky Mountains National Park shares an old split rail fence boundary with our inn that stretches more than a mile. The spectacular beauty of our Blue Ridge high country is captured architecturally in the historic hand-hewn logs and local field stone design. Our construction was inspired by the past while built for the future. Our hidden and secluded mountain top setting opens to you treasures the crowds have yet to find. It all starts to unfold at the bottom of our mountain where the pavement stops, our gate opens, and your romantic adventure begins. The Swag -- a small luxury resort as the Appalachians used to be.




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  • Guest room4.8
  • Service4.9
  • Value4.4
  • Cleanliness4.8
  • Onsite Dining4.8

Almost heaven

5 on July 29, 2015

Took wife and mother last weekend before summer football starts up so very cool temps and amazing food and the people and the place are magical and we are blessed to have this in our NC mountains. Book your stay now as the views alone are worth the money.

Magnificent property!

5 on May 31, 2015

Everything was just right. The staff, food, service, and ambiance is 2nd to nome.

Dream Getaway!

5 on November 16, 2014

We have stayed in 5 star hotels that did not offer what the Swag provided. We stayed in the Terrace Cabin and with the rustic beauty and scenic view I was in love. There is no TV just WiFi and Sirius radio. This was our first visit but we had a couple who was on their 22nd visit. There was so much great food from breakfast, to our picnic lunch (where you have a choice of a bag lunch, backpack or picnic basket) to a the hors d'oeuvres and then a 4 course dinner. While at dinner they come into your room and turn down your bed and leave chocolates (I am diabetic and they even left sugar free chocolates for me)! The wonderful Dan and Deener who developed this wonderful paradise and shared it with everyone is still there everyday. They know everyone and treat them like family. They sit with everyone, eat meals and socialize and give great facts and the history learned was amazing. If you can, you have to visit this rustic paradise! We can't wait to come back. Everything was wonderful and I wish I could have stayed longer.

Amazing Country Inn

5 on November 01, 2014

The Swag Country Inn is a truly amazing place. World class dining, friendly staff,comfortable rustic (but modern) rooms and a view that is post card perfect. I highly recommend this place. You will love it as much as we do.

The Swag really is a special place!

5 on October 31, 2014

If you want to stop the craziness of your everyday life, go to The Swag. Secluded on a mountaintop surrounded by the Great Smokies and gorgeous views, you will take a deep breath and feel your stress leave. It really is a special place! Incredible rooms, delicious food, outstanding service and no TVs make this place a must get away! It has become annual trip for us!

Three days at The Swag

5 on October 15, 2014

This was our second visit to The Swag and was outstanding in every way. The beauty, service, meals, and genuine hospitality make this my favorite place to visit with family and friends. Our trip this time was enhanced by Donald Davis, a story teller and hiking guide. I told Deener Matthews that if they offered us a free week at the Swag if we could suggest an improvement, I couldn't think of anything!

A world away and well worth it

5 on October 08, 2014

My wife & I just completed our third stay in two years at the Swag, It's hard to use the expression third times a charm because we were charmed from the first arrival at the Swag last June. WOW what a place. Your cares melt away and you become family with Deener, Dan and the rest of the Inn Guests. What a special place. The history, nostalgia and pampering. I'm always amazed at the level of service and the quality of people on staff. To have so few rooms you feel like you are the VIP guest there. they go overboard to make you feel 'at home"! The food is so amazingly fresh, hikes are the best in NC. Deener and Dan so warm and endearing. GO GO GO GO

If intimacy is what you're looking for, this is the place to go

4.4 on August 29, 2014

The SWAG is a beautiful isolated property with first rate service and hosts who do everything in their power to make you feel welcome.

A truly magical place in the US

5 on July 18, 2014

There is probably not much more that I could add to the lyricism that has been offered in the past about The Swag. From the people (first, of course) to the location, the amenities, the pampering, the attitude of "please let us make that happen" instead of "sorry, we can't) and on and on. Frankly, the rates, though expensive, are altogether reasonable for all that is extant. A destination!!

...the tradition continues...

4.6 on June 30, 2014

After discovering The Swag on our honeymoon in 2011, we have made it a priority to return each year for our anniversary. As usual, our stay was wonderful! We stayed in the Rock Room and loved the new design (especially the sauna after a day of hiking in the rain!). Each meal was absolutely delicious - we're still enjoying our Swag bars!! It was wonderful to meet the new GM, Brooks. Deener, Brooks, and the Swag staff went above and beyond to ensure our every need was met. We are already planning next year's trip!!!

Innkeeper Response
Thank you for your kind comments! Congratulations and warm wishes from all of us at The Swag--we were honored once again to play a part in your anniversary celebration and we will look forward to seeing you next year! Please let me know whenever I may be of assistance, and if I may help you with the arrangements. Warm regards and grateful thanks, Brooks Brooks Bradbury General Manager The Swag Direct: 828.926.0430 x606

- Brooks Bradbury (innkeeper)

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Location Type

Countryside, Mountains, Small town


Asheville, NC (AVL) 45 miles

Directions to property:

Via Interstate 40: N.C. on I-40. Exit #20 onto Hwy. 276 South for 2.8 mi. Right on Grindstone Rd. At stop sign turn right onto Hemphill Rd. Four miles up blacktopped road, left on Swag Road. Swag Road is 2.5 miles and 1,000-ft change in elevation, bringing you to our front door at 5,000 feet!

Area Attractions

Amusement Park, Antique Shopping, Aquarium, Art Galleries, Casino, Concert venue, Gourmet/Fine Dining, Historical interests, Lake, Live Music, Movie Theater, Museum, National/State parks, Nature area, Great Smoky Mountains National Park, Biltmore Estate, Blue Ridge Parkway, White Water Rafting, Mountain Golf Courses, Zip Line Canopy Tours, Outlet Stores, Performing Theater, Picnic area, Religious Services, River, Vineyard, Winery, Zoo

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Inn Details

Establishment type


On-site amenities

Board games, Computer, Conference Rooms, Copier, DVD Player, Electric vehicle charging, Fax Machine, Library, Parking, Piano, Satellite/Cable TV, Sauna, TV, VCR, Videos, Washer/dryer, Wedding Facilities , Great Smoky National Park borders The Swaproperty., New York Times Digest delivered each morning, XM Satellite Radio, Bose CD players, Hiking, Personalized Hiking Sticks

Room amenities

Alarm clock, Amenities Basket, Bath robes, CD player, Ceiling fans, Coffee/Tea facilities, Desk, Fireplace, Fridge, Hairdryer, Hot tub/whirlpool tub, Ironing Board, Private entrance, Radio, Telephone, Turndown Service, Wet bar, Wi-Fi, Wired internet

On-site activities

Bird watching, Fishing, Hiking trails, Horseshoes, Badminton, Racquetball, Croquet, Shopping, Sight-seeing

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  • Check In:: 3:00PM
  • Check Out:: 11:00AM
  • Open All Year Round: No
  • Smoking Allowed: Outside only Outside Only
  • Drinking Allowed: Yes
  • Alcohol Provided No
  • Suitable For Children: Yes Please contact us to make arrangements for children.
  • Childcare Provided: Limited Possible with prior arrangements.
  • Guest Pets Allowed: No
  • Disabled Access Limited

Terms and Conditions

  • Minimum Stay: A two-night minimum stay is required.
  • Accepted payments AMEX, VISA, Discover, Mastercard, Personal checks, Travelers checks, Cash
  • Deposit Amount Required: At the time of your reservation, a deposit of 50% of your stay will be due.
  • Cancellations: Your deposit, less $100 per room booked, will be refunded if we receive your cancellation request at least four weeks prior to your arrival. October reservations cancellation fee is $200.
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Marla Larson GM

Languages spoken


Resident Pets

About the innkeepers

We have enjoyed hosting guests at The Swag for over 30 years!

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Hot and cold buffet

  • Time Served: 8:00 - 10:00
  • Serving Location: Breakfast/dining area, Dining Room, On-site restaurant

Special meal options

Low fat , Restrictive , Vegetarian

Signature Dish

The Swag Chef's Gourmet Picnic
Join our chef and staff for a fabulous "Gourmet Picnic" lunch on Wednesdays. Breathtaking 30-mile views from high atop Gooseberry Knob provide a stunning backdrop for grilled buffalo burgers, venison and blueberry brautwurst, grilled fresh vegetables, corn-watercrest and red potato salad, 7-grain salad with grapes and proscuitto, fresh fruit, and for dessert, seasonal berry tarts and mini chocolate molten cakes, along with root beer floats.

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