Teachers devote their lives to educating our youth, but they often aren't appreciated enough. Last year we started a campaign to celebrate them in conjunction with Teacher Appreciation Day. We've asked innkeepers to consider offering deals of 25% or more to hard-working teachers for affordable summer getaways. The deals will be displayed on a page on our site starting May 6. We will promote the deals in various online advertising, public relations and email campaigns.
How to participate
If you'd like to participate in this year's program, please fill out this survey by Friday, April 25, 2014 and let us know what deal you want to offer. Make sure your deal starts on or after May 6 and should end at the end of summer
This year Travel for Teachers campaign will be promoted in emails to hundreds of thousands of B&B travelers, in social media, online advertising and through PR outreach. We will direct people to the deals page, where your offer will be listed. It's a great way to get additional exposure for your B&B and give back to individuals who are educating our youth.
What type of deal do I need to offer?
We're asking that participating B&Bs offer at least 25% off. Feel free to offer packages or freebies that would equal a 25% discount (i.e. free spa services at your inn, wine packages, tours, etc.).
How will they redeem the offer?
The teacher must call or email you to let you know they want the offer before booking. Feel free to provide a coupon code that we can list on the site if you'd prefer to track or monitor this deal this way. This allows them to make sure the deal is still available before they book.
How do I know if someone is actually a teacher?
Please ask guests that take advantage of the offer to see their teacher ID at check-in to prove their identity.
Can I limit the deal to a certain amount of people?
Yes. We prefer that the deal be available to anyone is interested over the summer months, but you are free to make it available to only a limited number of people. Please indicate this when filling out the survey.
When must they book and travel by?
We prefer that you allow them to travel throughout the end of August, but choose what works best for your business. Teachers may book using the offer for however long as your offer runs or through the end of August.
Still have questions?
Please feel free to email MarketingServices@BedandBreakfast.com if you have any additional questions.