FOR IMMEDIATE RELEASE:
CONTACT: Marti Mayne, 207-846-6331 Marti.Mayne@BedandBreakfast.com
BEDANDBREAKFAST.COM SURVEY SHOWS GEN-X & GEN-Y TRAVELERS PLANNING TO TRAVEL & LOOKING FOR A NEW LOOK IN ACCOMMODATIONS & FOOD
Survey also shows travelers of all ages planning one or more trips in second quarter
Austin, TX – BedandBreakfast.com
, the largest online B&B directory and reservation network worldwide, recently conducted a survey in which more than 5,300 travelers shared their travel plans and preferences for décor and food. The survey confirmed that travel is on the rise, with the largest majority of respondents (43%) expressing their plans to take two leisure trips during the second quarter (Q2, 2010), and 22.5% anticipating three or more trips. Only 4% of respondents do not expect to take any leisure trips in Q2. Additionally, the survey showed interesting generational preferences. The largest majority of younger travelers (ages 18-45) preferred an “urban chic” décor to a “ruffles and Victorian” look when shown guest room photos.
Not surprisingly, when it comes to breakfasts, travelers of all ages expressed a preference for a full breakfast rather than a continental one. In fact, nine out of ten survey respondents felt that the free breakfast at B&Bs was among the best amenity offered. Organic food is more important to the Gen-X and Gen Y population than to older travelers, with the largest majority of travelers age 46 and up seeing little benefit to organic ingredients. The largest majority across all age groups felt that a low-fat option would be "nice to have." In a parallel survey of BedandBreakfast.com innkeepers, 57% explained that they have changed to breakfasts to accommodate special food preferences and needs based upon the evolving tastes of travelers.
Nearly eight out of ten respondents (79.8%) plan to take as many or more leisure trips in Q2 as they did a year ago. As you would expect, the younger the traveler, the more likely they are to take shorter getaways, with more than 63% of time-starved Gen Y (18-34), Gen X (35-45) and Pre-Boomers (46-55) preferring shorter getaways to week-or-longer vacations. The older the traveler, the more likely a longer trip, with 41.5% of those aged 55-65 and 53.8% of those aged 65+ planning a vacation of week or longer in Q2.
Travelers of all ages indicated that flat-screen TVs, fireplaces, whirlpool tubs, and steam showers would be “nice to have.” Wi-fi is similarly rated by the largest majority of all ages except for the 65+ group, the majority of whom deemed it totally unnecessary. Gen X and Gen Y travelers indicated that an adequate supply of electrical outlets was important to them, due in part to the need to charge phones, iPods, and other tech toys for today’s travelers. Décor options for B&Bs were clearly tied to travelers’ ages, with the largest segment (45%) of Gen-Y travelers choosing a more modern, chic look and 33% of Gen-X travelers (also the largest segment of this age group) preferring that same look (Option 2). The majority of 45+ travelers chose a more ruffled, Victorian décor (Option 1) with 40% of those aged 55-65 selecting a more traditional style. Both are shown below:
The BedandBreakfast.com Q1 Consumer survey was distributed in April, 2010 to travelers who’ve visited BedandBreakfast.com. More than 5300 respondents completed the survey.
, based in Austin, Texas, is a leading specialty travel website with detailed information on more than 11,000 bed-and-breakfast properties worldwide. The site helps travelers find the ideal B&B or small inn through informative descriptions, photos and more than 100,000 consumer reviews, and make confirmed reservations instantly at nearly 2,000 properties. In addition, BedandBreakfast.com offers gift cards welcomed at more than 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates. The company also operates RezOvation
, the industry leader in property management systems, online reservations, website design and internet marketing for the inn and B&B market.
BedandBreakfast.com is owned and operated by HomeAway, Inc
., the worldwide leader in online vacation rentals, representing more than 475,000 paid vacation rental home listings across 120 countries.
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Photos and detailed survey information available: Marti@BedandBreakfast.com