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2013 Winter Traveler Survey Press Release



TRAVELERS TO TAKE TWO+ WINTER WEEKEND GETAWAYS, ACCORDING TO BEDANDBREAKFAST.COM

Half of 10 Top Winter Weekend Destinations Offer Warm Climates for B&B Travelers Almost One-Third of Travelers Will Plan a Splurge Weekend this Winter, with Half Willing to Pay $150-$200 Nightly Rate

Almost One-Third of Travelers Will Plan a Splurge Weekend this Winter, with Half Willing to Pay $150-$200 Nightly Rate


AUSTIN, TX (October 17, 2013) – More than two-thirds (69%) of B&B travelers plan to take two or more weekend getaways this winter, according to the BedandBreakfast.com® annual winter trends and destinations survey*. Three of four (75%) will take a winter getaway to escape the cold weather in their hometown.

More than half (57%) plan to stay in at least one B&B for a winter getaway, with almost three out of four (71%) choosing a different B&B in their destination for new and different experiences.

The top 10 winter destinations for B&B travelers, according to survey responses and destination search data on BedandBreakfast.com, are:

1. New York, NY
2. Charleston, SC
3. New Orleans, LA
4. Boston, MA
5. San Francisco, CA
6. Savannah, GA
7. Fredericksburg, TX
8. San Diego, CA
9. Key West, FL
10. Asheville, NC

Almost one-third of travelers (32%) planning a winter getaway will enjoy a splurge weekend and stay in luxury accommodations – with half willing to pay $150-$200 a night and 40 percent willing to pay $200-$300 a night. With a focus on smart luxury, BedandBreakfast.com’s Diamond Collection™, an exclusive group of professionally inspected inns, offers travelers luxury accommodations with nightly rates averaging $239.

Getting Away for the Holidays

According to the survey, almost one out of four (24%) B&B travelers are planning a getaway for the holidays. Of those travelers, half (51%) are looking for a romantic escape, while almost one in four (22%) want to get away from the holiday hustle and bustle. Others choosing a holiday getaway will stay at a B&B because there is not enough room at relatives’ or friends’ homes (14%) or they prefer to have a place to get away from family (13%).

“While a great time of the year, the holidays are always a bit stressful so it’s a good time to plan a weekend getaway,” says Gregory Sion, general manager of BedandBreakfast.com. “Staying in a B&B during the holidays offers a chance to reignite romance or even just provide a quiet respite away from all the holiday hustle.”

The majority of travelers enjoy getting gift cards as presents, and when it comes to travel-related gift cards, nearly two-thirds (63%) would prefer to receive a gift card for a bed and breakfast, followed by gas (21%), airlines (12%) and hotels (4%).

Of those who don’t like getting gift cards, nearly half (49%) worry about expiration dates, 40 percent can’t keep track of gift cards, and 12 percent believe gift cards are not trustworthy sources of payment.

The infamous fruit cake is the worst holiday gift that could be received by nearly four out of 10 surveyed (38%), followed by a re-gifted item (32%), tacky holiday sweater (24%) and socks (6%).

“If in doubt about what to give someone during the holidays, forget the fruitcake and holiday sweater and instead consider giving the gift of travel,” Sion says. “The BedandBreakfast.com Getaway Gift Card® is so personable because it can be customized with a photo of your loved one. And unlike other gift cards, the BedandBreakfast.com Getaway Gift Card never expires, never decreases in value and has no blackout dates.”

Individuality of B&Bs Attracts Travelers

The top reasons travelers choose B&Bs are the unique properties with individually decorated rooms (49%), staying with innkeepers who are local experts (18%), eating homemade breakfasts (18%), getting great value (8%) and interacting with other guests (7%).

Nearly two-thirds (60%) of travelers have stayed in more or the same number of B&Bs as the previous year.

Almost three out of four (72%) say B&Bs, which typically offer free breakfast, parking, WiFi and other amenities, provide more value than hotels. A majority of travelers (79%) also say they prefer to book trips online.

Nearly three out of four B&B travelers are couples and between the ages of 35-65. Eight out of 10 drive to their destination and almost half of the trips are within 150-250 miles.

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*BedandBreakfast.com online survey of more than 1,000 BedandBreakfast.com travelers conducted in October 2013. BedandBreakfast.com destination search data collected October 1-15, 2013.

About BedandBreakfast.com
BedandBreakfast.com, based in Austin, Texas, is the most comprehensive global site for finding bed and breakfast properties, with more than 12,000 properties worldwide, representing nearly 75,000 rooms. It is owned by HomeAway, Inc., the worldwide leader in online vacation rentals. BedandBreakfast.com helps travelers find and book the ideal B&B or small inn through informative descriptions, photos, and more than 210,000 consumer reviews. BedandBreakfast.com offers convenient gift cards welcomed at more than 4,000 B&Bs in the United States and Canada, with no restrictions or blackout dates.

Media Contact:
Denise Clarke, 512.899.0004
denise@deniseclarkepr.com
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