Innkeepers Resource Library
Some of the files in this Innkeepers area are in Adobe Acrobat® Reader™ for a
free download please go to:
Business Information & Reading
PDF Files:
HTML Links
-
Aspiring Innkeepers:
Is Innkeeping for Me?
-
B&B
Industry Background
-
B&B
Industry FAQ
-
B-roll: Why bother with it?
-
Branding and Promoting Your Inn
-
Branding Hospitality
-
Business Traveler-Friendly B&Bs
-
Credit Card Processing Update
-
Distribute a Press Release, How-to
-
Does Your Image Represent Your Inn?
-
Enhancing Repeat & Referral Business
-
Five Foto Fallacies
-
Five PR Pitching Secrets
-
Funniest happenings
-
Getting on National Television Shows
-
Gift card/certificate liability, BedandBreakfast.com
-
Good photography—it really is that important!
-
Hand-crafted Marketing
-
High-resolution Photography and B-roll
-
Horrible Hurricane Season
-
How Do Your Rates and Revenues Compare?
-
How to Become an Editor's Pick
-
Insider’s Guide to Getting Great Coverage in Magazines, Newspapers, Radio and
TV
-
Insuring Your Inn: What Kind of Policy is Best for You?
-
Market Forecast 2004
-
Marketing for Masters
-
Marketing Tune-up: A Five-step Action Plan
-
Maximizing your Membership
-
Maximizing Publicity with Specials
-
Media Requests with a Short Deadline
-
Multi-Channel Marketing
-
Organizing Your Press List
-
Packaging
-
PAII's Industry Study of Operations and Finance, 2007-2008
-
Pay-per-click Marketing
-
Password Anxiety
-
Photography: Essential Marketing Tool
-
Placing a Value on Publicity
-
Preparing You and Your Inn for Sale
-
Press contact list, how to organize
-
Press Releases, Best Time to Send
-
Press Releases, Getting the Media to Use
-
Pricing & Promoting Rooms for Maximum Occupancy
-
Publicity Leads
-
Publicity Primer
-
Publicity Primer, Part II: Advice from travel writers
-
Publicity Primer, Part III: B-roll, the secret to TV coverage
-
Publicity: B-roll, once you've got it, flaunt it
-
Publicity: Radio/TV advertising for B&B Associations
-
Publicity: why bother?
-
Recession-Proofing Your Inn:
Marketing Guidelines
-
Responding to Publicity Leads
-
Reviews = Reservations
-
Room descriptions, why they matter, how to write
-
Surviving & Thriving
-
Ten Top Marketing Goals
-
The 80-20 Rule
-
Too Many Options? The New Realities
-
Top 12 Reasons and Misperceptions for Online Reservations
-
Track Media Coverage, How to
-
Travel writers, how to know they're legit
-
Twenty Step Checklist to Guest Comfort
-
Websites that Work: Seven Elements of an Effective Site
We asked innkeepers…
-
How have you networked with area inns, local corporations and educational
institutions to increase publicity and reservations?
-
What is the funniest thing that ever happened at your inn?
-
What are you doing to enhance repeat & referral bookings?
-
What are you doing to attract guests within driving distance of your inn?
-
What has been your biggest innkeeping challenge?
-
Do you allow pets at your inn?
-
Please share your thoughts on hosting guests with pets—what works and what
doesn't.
-
How are you coping with the increased demand for Internet access?
-
Comments about the "Golden Rule for Innkeepers"
-
How are you responding to the last-minute travel trend?
-
What have you learned by staying at other B&Bs?
-
What are your pet peeves about your guests?
-
Are innkeeping conferences worth the time and money?
-
Coping with email
-
Pencil and paper and/or computerized guest management software?
-
What have been your experiences with niche marketing?
-
What percent of total revenues do you spend on advertising? Read more.
-
How have you used guest feedback to improve your inn
-
Tell us your best Thanksgiving and Christmas stories
-
If you could magically change one thing about your inn, what would it be?
-
Tell us about hosting weddings at your inn
-
Top ten reasons I like being an innkeeper
-
Top ten reasons I like being an innkeeper, con’t.
-
Do you welcome children at your B&B?
-
What highlights your day as an innkeeper?
-
What are your favorite getaways?
-
What’s the most romantic thing that ever happened at your B&B?
-
Have you hosted any military personnel before or after Iraqi deployment?
-
Innkeepers' stories about Hurricane Katrina
-
How do you handle "problem guests"—those who are loud, rowdy or don’t follow
the rules?
-
What is the nicest/funniest thank-you gift you've ever received from a guest?
-
What are your best housekeeping tips for removing stains, scratches, nicks and
tears?
-
Tell us when you realized you were really an innkeeper.
-
What can you do when nothing you do makes a guest happy?
-
Have high gas prices affected your summer reservations? If so, what have you
done about it?
-
Have you had any wonderful – or horrible – Thanksgiving or Christmas holiday
experiences with your guests? Tell all!
-
How do you answer the question, "Is it a quiet room?"
-
Do you remember your “first time?” What was most memorable about the first time
you hosted people at your inn?
-
Do you think attending innkeeper conferences is worthwhile? Why or why not?
-
Many B&Bs are leading the way with environmentally friendly practices; what
do you do to promote a green environment?
-
What's the silliest question you've ever been asked by a guest?
-
What are some of your breakfast-time triumphs and disasters?
-
When did you know you were really an innkeeper?
-
Why did you take the plunge into innkeeping?
-
What was your most embarrassing moment as an innkeeper?
-
What have you done to soundproof your guest rooms?
-
What are some stories of romance – touching, funny, or anywhere in between – experienced at your inn?
Time for a Smile
Recipe of the Month
From the consumer's point of view
Book Reviews
An Innkeeper's Discretion
Breakfast with Tom: The Stories
The Experts Speak: The Definitive Compendium of Authoritative Misinformation
Molvania: A Land Untouched by Modern Dentistry
PAII Industry Marketing Study
Spam Not in a Can
Traveling Curmudgeon