Diamond Collection Standards and Requirements

To become a Diamond Collection member, you must complete an application, pass an inspection, and have the following:

  • Guest rooms with private enclosed bathrooms
  • Official certificate of occupancy and permit
  • All current applicable licenses including lodging, liquor, food and beverage, as well as mechanical elevator and fire safety permits
  • Current insurance coverage with at least US $1 million of comprehensive business liability
  • Free Internet service for guests
  • Online reservations on property website
  • Professional-quality photos on & property website
  • Flexible check-in or guaranteed late arrival
  • Staffing 7 days a week from 6AM to 8PM
  • 24 hour per day guest accessibility to service or staff
  • Maintains a 4.0 or higher consumer review rating
  • 10 or more consumer reviews on
  • Proactively maintains high customer satisfaction

If you have any questions about these standards and criteria, please contact us at 1-800-GO-B-AND-B.

If you meet most requirements, but don't yet have one or two features like online reservations or high quality photos, let us know so we can help you expedite the process. For example, if you want to wait until spring to add photos so you can show your grounds in full bloom, that won't affect your eligibility.

What do you mean when you say “Private Bathrooms?”

Consumers have responded over and over that they greatly prefer to stay at properties that have private bathrooms; our consumer surveys show that 95% of inngoers want this – more than any other amenity. Every Diamond Collection member must at least have this option available. We do not require that every guest room must have a private ensuite bath (i.e. not down the hall or adjacent to the room), rather that it’s available in almost every one and that the bathroom is enclosed. For example, if you had a two-bedroom suite sharing a bath, there would be no problem.

What qualifies as “Online Reservations?”

If you offer the ability for guests to see availability, and either book specific dates or request specific dates, then generally you qualify for online reservations. If you are using a Booking Engine product from companies like RezOvation, SuperInn, Resnexus, Booking Center, or if you are using an availability system including Webervations or Availability Online for more than just displaying availability, then you qualify. The online booking option must be PCI compliant and offer a secure environment, so that guests’ credit card security is not at risk. Participation in the Online Reservations program would also meet this requirement.

What qualifies as “Professional Photos?”

Photos from such industry experts like Jumping Rocks, Rare Brick, and many others certainly qualify. We understand that many innkeepers are also hobby photographers though, so this is a grey area. If you have photos you took yourself, and you think that they are on par with some of the photographs from our list of experts, let us know – we’ll take a look and let you know if they will work. Our goal isn’t to force you to use one of our list of experts, but it is an investment that will pay for itself many times over, and we want our Diamond Collection to present itself in the best way possible. Photos must be in high resolution, so that interested guests can get a good idea of what their room will look like.

What is “Flexible Check-in or Late Arrival?”

We understand that a B&B isn’t a 24 hr/day business, but we expect that Diamond Collection properties have regular plans in place for late check-ins. Properties must offer a regular guest check-in until at least 8 p.m. local time, and have a plan in place that is well-communicated to guests for check-ins after this time. This can include anything from a key lock-box, to electronic door locks, to full-time staffing. Our goal is for guests to be comfortable that they can arrive late without being locked out. As long you have a plan in place that you communicate to guests to make it easy for them to check in if you are unavailable, then you qualify for this. This does not require you to let guests check in early, although flexibility in this regard is helpful.

What about 24 hr/day guest accessibility to service or staff?

Although room service is not required, you must have an emergency contact number for guests to call. We’ve heard from guests who sometimes feel abandoned if something goes wrong. While we don’t want to change the private and personal feel of a B&B, we do want guests to rest assured that if something goes wrong, there is someone who can be there in minutes, and who is only a phone call away who can help them fix it.

How does the rebate program on Gift Cards work for Diamond collection members? Diamond Collection members enjoy an additional rebate in our tiered rebate program. This rebate reduces the effective commission paid by properties which receive a large volume of gift cards.

  • When a property reaches the $1500 threshold, they will receive a 5% rebate on their subsequent redemptions (effective commission: 15%)
  • When a property reaches the $5001 threshold, they will receive 10% rebate on their redemptions (effective commission: 10%)

The rebate period begins January 1 and ends December 31 of each year. These rebates are processed after the end of each calendar year. Innkeepers who qualify for the rebate will receive email notification when their rebate is processed. Rebates will be sent via EFT if the property has their bank account information on file; otherwise, the payment will be sent via check to the mailing address on file.

What if I don’t have 10 reviews, and what do I need to do to maintain a 4.0 average?

The Diamond Collection is meant to be a marriage of both consumer and professional reviews. We require Diamond Collection properties to have at least 10 reviews on the site. If you don’t yet have 10 current reviews, we can help you achieve that goal with numerous techniques that will help you get a review or two every week, which will quickly get you to 10. As for the 4.0 average, our review product is a self-renewing pipeline for evaluations of your property. We average out each five-point scale review on to determine your property level average. We hope all member inns will maintain a 4.0 average review level, but it is required of Diamond Collection properties. If you fall below a four-point average, you will have 45 days to make changes and improvements at your property, or you will be removed from the Diamond Collection.

What if my reviews rating drops below a 4.0?

We will notify you by email if your rating drops below a 4.0. Because it’s a program requirement, you will have 45 days to get your rating back up to 4.0 or above. If you don’t re-establish your rating within 45 days, your membership will be downgraded to the original membership level or you may choose to suspend your membership, and a re-inspection will be required at the current rate for inspection.

Looking for answers to more general questions about the Diamond Collection? Click here.

Looking for answers to questions about the Diamond Collection onsite and offsite inspection process? Click here.