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Austin, TX -, the largest online B&B directory worldwide, recently surveyed more than 4,000 B&B travelers, revealing key trends in who stays at B&Bs and how consumers research and book B&B travel. According to the survey, B&B travelers are highly educated, prefer to research and book travel online, and use the Internet not only for travel but for consumer and lifestyle products and ideas, too. Almost nine out of 10 respondents take at least one to two B&B trips per year.

"We believe that the Consumer Survey offers the most extensive and up-to-date insights into inngoers' preferences and demographics," commented Eric Goldreyer, President of The survey revealed that almost 90 percent of respondents choose B&Bs at least once or twice a year for either leisure or business trips. More than 89 percent responded that they prefer three- to four-star accommodations when traveling for leisure, while just over 81 percent choose three- to four-star accommodations when traveling on business.

Today's B&B travelers prefer to research and book their travel online by a definitive margin. Just over 78 percent of survey respondents claimed to use major travel websites like Expedia, Travelocity, and Orbitz, and more than 77 percent said they also use specialty sites like for booking B&B getaways. Most travelers check multiple websites when researching travel. Seven percent claimed they checked only one website for hotels, while 90 percent said they checked between two and four websites for accommodations. B&B travelers seem to do somewhat less research, with over 27 percent claiming to check just one website for B&B accommodations, and over 72 percent checking between one and three sites. Almost 40 percent of survey respondents said they use specialty sites like exclusively or frequently when researching B&B travel, and more than 62 percent of respondents used for making online reservations in the past two years.

The survey paints a picture of well-educated B&B travelers with incomes allowing for frequent travel. Not surprisingly, women are more likely to choose B&Bs; more than 78 percent of survey respondents were female. The largest group of survey respondents (58 percent) fell in the 45-55+ age group, yet the Gen-X and Gen-Y age groups don't lag far behind when it comes to B&B travel, with almost 40 percent of respondents between the ages of 26 and 45. More than 30 percent of respondents had incomes between $100,000-$200,000+, while more than 47 percent had average incomes between $50-$99K. More than 71 percent had a college, graduate or post-graduate degree.

The survey also revealed that B&B travelers shop online for all sorts of things in addition to travel. At least 60 percent of respondents claimed to go online for consumer electronics, to research healthcare issues, or to search for recipes. "Our consumers are very well-educated and use the Internet's planning tools to research not only vacations but key lifestyle and health-related products," commented Sandy Soule, Editor and B&B guidebook author.

To learn more about B&B stories, visit's Press Room at Learn more nearly 6,500 B&Bs and inns on, the leading online bed and breakfast Internet directory and reservation network worldwide. A variety of search functions and extensive maps enable inngoers to find the perfect B&B. Travelers can make reservations online, purchase gift certificates welcomed at nearly 4,000 U.S. bed & breakfast inns, subscribe to free newsletters, read and write independent reviews, and post questions on expert-hosted message boards. is the exclusive B&B aggregator for Expedia, Inc. and Expedia serves as's exclusive online travel agent. See for details.

Additionally, for information on a range of independently owned distinctive lodging, visit's sister site,

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