FOR IMMEDIATE RELEASE – June 12, 2009
CONTACT: Marti Mayne, 207-846-6331 Marti.Mayne@BedandBreakfast.com or
Sandy Soule, 512-322-2706, email@example.com
BEDANDBREAKFAST.COM SURVEY SHOWS DESPITE CONCERNS ABOUT HIGH GAS PRICES AND RECESSION, TRAVELERS PLAN SUMMER TRAVEL
Survey of over 3,300 travelers targets $4/gallon as pain point
Austin, TX – BedandBreakfast.com, the largest online B&B directory and reservation network worldwide, recently surveyed travelers about their summer vacation plans. With responses from more than 3,300 travelers, BedandBreakfast.com found that nearly 80% plan to take as many or more trips this summer as they did last year and are evenly split between staying closer to home for “staycations” to traveling farther away for “go-cations” (defined as flying or driving to more distant destinations). While the desire to travel is strong, if gas prices hit $4 per gallon, more than 67% of the survey respondents expect to reduce their plans to travel between now and Labor Day.
“With gas prices reaching a 2009 high of $71 per barrel this week, and prices at the pump rising by forty cents in the last month, we are relieved to learn from our surveys that nearly 70% of respondents are still planning between two to four trips between now and Labor Day,” commented Sandy Soule, Marketing VP at BedandBreakfast.com. Soule concurs with Charlie Leocha, founder of Tripso.com, the oldest continuously published travel news and commentary site online today, that gas prices won’t have a significant effect on summer travel; in fact, when compared to a year ago, travel is a real bargain.
The BedandBreakfast.com second quarter travel planning survey was distributed to more than 41,000 BedandBreakfast.com subscribers in June 2009. More than 3,300 people responded to the survey, offering insight into traveler sentiment and planning trends for summer, 2009. The survey revealed that:
- 70.5% say they'll take 2-4 trips this summer.
- 78.6% say they'll take as many or more trips this summer as last (roughly on par with the BedandBreakfast.com Q1 traveler survey of March 2009).
- Respondents are evenly tied between 'staycations' and go-cations; this marks a significant change since the BedandBreakfast.com Q1 survey, when more than 75% said they'd stay closer to home.
- While the recession has had an effect on travel plans for 6 out of 10 respondents, they're still anticipating summer vacations. 51.2% of survey respondents said they would change their plans and spend less each day, while 43.4% said they would vacation for fewer days due to recession factors.
- 76% said good deals on lodging would encourage them to travel more, while nearly 50% said that the simple need to get away was the biggest motivator for travel.
- Relaxation was most popular anticipated activity for upcoming vacations (65%), followed by visiting with friends and family (56%) and swimming at beaches and lakes (47%).
“Clearly travelers are price sensitive and are responding to the travel bargains being offered today,” observed Soule. “Reduced airfares have stimulated a move away from the popular staycation trend of recent years. With the busy upcoming July 4 weekend poised to kick off summer travel, many great B&B getaways are available to those seeking affordable travel options,” finished Soule.
For the sixth year in a row, BedandBreakfast.com's members are rewarding value-conscious B&B travelers with offers to fuel spring and summer vacations. With packages dubbed “Tanks for Traveling”, BedandBreakfast.com members are putting money where surveys show guests need it most -- into their gas tanks, their stomachs, and back into their wallets. Knowing that travelers are increasingly interested in traveling green and saving some too, BedandBreakfast.com members have crafted a number of creative offers to reward guests and say "tanks". B&Bs in nearly 40 states, the Caribbean, Canada, Italy, France, and Croatia have created more than 125 money-saving deals for inngoers. For a complete list of participating inns, go to www.BedandBreakfast.com and click the fuel gauge graphic in the center of the screen.
In keeping with the sentiment revealed in its surveys, BedandBreakfast.com is offering a $50 discount on a three-night relaxing sunny destination vacation when booked online with BedandBreakfast.com by June 30. Simply type in a destination and travel dates, look for the Book It button, and use the promo code BBSUN50 to start relaxing and swimming this summer while saving an additional $50.
Founded in 1995, BedandBreakfast.com is highly recommended by The New York Times, Real Simple, Forbes, Travel & Leisure, USA TODAY and many others. To learn about The Getaway Gift Card from BedandBreakfast.com and more than 7,500 other perfect choices for your own B&B getaway, visit BedandBreakfast.com, the leading online bed and breakfast directory and reservation network worldwide. A variety of search functions and extensive maps enable inngoers to find the perfect B&B. Travelers can make reservations online, purchase The Getaway Gift Card, read up-to-date trip reports on The BedandBreakfast.com Blog, read and write independent reviews, and post questions on expert-hosted message boards.
Additionally, for information on a range of independently-owned distinctive lodging, visit BedandBreakfast.com's sister site, www.Inns.com.
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